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BETTER DENIM
BIM
NEA
SIA
KAREN
JACKIE
Lindex offers clothing with style and comfort. Jeans are a very important part of your wardrobe, which are used for different occasions.
Whether they’re high-waisted, low-waisted, straight-cut, baggy, or skinny – your ideal jeans are waiting for you.
All jeans on Lindex are identified by a label based on the model they have. So just like our real friends, our denim looks have their names. So once you’ve found your favorite pair of jeans, their name is all you need to remember when it’s time to make them part of your wardrobe.
Whu chose Lindex jeans?
The production of jeans can have a negative environmental impact and has one of the most water-intensive production processes in the fashion industry. We’re on a journey to change this at Lindex and all our jeans are what we call Better Denim.
In 2014, we began our journey to create jeans with minimal environmental impact, resulting in our commitment to Better Denim. This initiative includes four core principles: designing jeans for longevity, increasing the use of recyclable materials, using resource-efficient washing and dyeing processes, and ensuring quality through laboratory testing and wear trials. We create our jeans with durability and recyclability in mind, rigorously testing them in labs and wear trials to ensure longevity.
Recognizing that jeans are primarily made of cotton, we strive to increase sustainability by increasing the use of recycled cotton, thereby conserving precious water resources. Cotton cultivation is extremely water intensive, so Lindex prioritizing recycled cotton saves thousands of liters of water by reusing existing materials.
Conventional denim production relies on intensive washing, consuming up to 25-30 liters of water per garment. However, our Better Denim minimizes this impact, using only 8-10 liters to achieve the desired look and feel while using fewer and safer chemicals and generating cleaner wastewater.
In several styles within our Better Denim range, we have furthered our commitment to resource efficiency by partnering with Jeanologia’s innovative technology. This innovative approach uses only 1-2.5 liters of water, equivalent to a single bottle, using air and laser technology to achieve the desired look of the jeans.
A significant portion of our finest denim uses DyStar Liquid Indigo Vat 40% Solution, a pure dye with superior fixation, reducing the need for chemicals and additional rinsing. The closed system liquid dyeing process minimizes chemical exposure for production workers.
